WhatsApp message templates
Reach customers outside the 24-hour window with Meta-approved templates.
WhatsApp only lets you send free-form messages within 24 hours of a customer's last message. To start a conversation or reply after that window, you use a pre-approved template.
- 1 Open Templates from the manager tools and create a new template with a name, category, and body.
- 2 Submit it — Meta reviews templates before they can be used.
- 3 Refresh the status to see when it moves from pending to approved.
- 4 Once approved, pick the template from the inbox to message contacts outside the 24-hour window.
Keep template content useful and non-spammy. Meta can reject templates that read as unsolicited marketing, and repeated rejections can affect your quality rating.
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